Nowadays, it is hard to make a name amidst the vast number of competitors in any industry. The social media has been streaming with flashy propaganda to enhance the image of their company, advertising products and services in almost every way possible. To expose yourself as someone with established credibility and trustworthy credentials, you need to come up with a better way to impose to the public for them to call you to speak, write and lend your expertise.
One way of being noticed impressively is by creating a branding device. A new form of business card is now being used that speaks of you and your business in a more sophisticated manner with all your information and brilliant ideas- all showcased in a book. In it, you can publish your ideas brightly; formulate impressive statements that will catch the interest of clients and concluding the effectiveness of your ideas that will make them see your book as a necessity in pursuing their business or career.
Creating a book that will communicate to the readers, not just ideas and reasoning but also giving them a feel of your commitment, pointing possible problems and stating operative solutions will help you become recognized as an expert in your field. With the proper elements that you will project inside your book, you are brandishing a study of your own success and a guide for others to achieve what you have achieved. It is viewed as an evidence of your accomplishment. This advertising technique is very useful with the advantage of our technology today that saturation campaigns are done excessively in minimal time. A published book proves to be extremely effective as it suited the changing social context which lead to heavy influence of future advertising strategy and cemented the place of books as a branding device. It is a stepping stone or an open door to a much bigger publications such as speaking in conferences and events, and even television appearances.
There are many ways of producing a book today, may it be electronic or hard copy. With the help of software, programs and applications, this task is now made easier. Fitting in the new age of marketing will help in the promotion of your book, along with your business or career. When you author a book, you are a creator of an instrument, something that will impact the public in one way. You have brought out ideas and significant improvements, thus, declaring yourself the authority in your industry. You will be able to influence people with your thoughts, opinions and market your philosophies. By writing a book, you will be on the lead in impressing to the clients that you have the greater credibility and reliability. This is very helpful in further stabilizing your career and reputation in the field.
Becoming the authority in your industry is to rise above the others by creating an entity of your capacity and promoting them as a medium to success, diversifying your connections and exploring endless opportunities.
The above article was written by Honey Reyes
Happiness as a lifestyle is a choice; not every situation will make you happy, but you have to choose to stay happy. Maintaining a relatively happy lifestyle is something that will help to improve your overall well-being. Here are a few things you’ll want to make sure you do to keep yourself happy.1) Make the Choice to be Happy: Everyone deserves to be happy. Whether or not they actually are happy is up to them. A main component to living a happy life is to be the best person you can be. The happiness that can come with some of life's situations is often momentarily, but if you want to live a happy life you have to make the choice to and find ways to make it happen.2) Take Charge but Eliminate the Stress: Not everything will be within your control. Therefore, there’s no need to stress yourself out over things that you have no control over. They will be what they are regardless of how you feel about it. Rather, set your focus on things that you have control over, and make the best of it.3) Live in the Moment: Don’t find yourself dwelling in the past. Some of us let too much of our past control our present. Things will happen, that’s life. But that has nothing to do with your present or your future; only you are in charge of those. Another thing you want to avoid is being over consumed by what you want in your future that you neglect to see all that you have today.4) Keep Your Expectations High: “So you think, as you are.” You’ll come to find that this saying is really true. May times when we already expect a situation to turn out bad, it does. If you expect the best, it will usually happen.5) Be Confident in Yourself: Others may not see your dreams the way you see them. And keep in mind that people will speak to you from where they are in life; their successes, their failures, their hurts, etc. So make sure you take on their perspective before taking all of their advice. Some things you’ll find you will need, and others you won’t. But never doubt yourself and your dreams because of someone else.6) Give Yourself Permission to be All You Can Be: Some of us may not realize it, but we are usually the very ones telling ourselves we can’t do something because we’re not capable of it for whatever reason (or excuse, rather). Not realizing that you’ll never know all you can be if you never give yourself the permission to explore those things. You’d be surprised what you could achieve if you actually went for it.7) Never Take Anything for Granted: Sounds cliché, but it’s true. We get used to seeing the same things every day, interacting with the same people, having the same commodities that we’re used to having, not realizing how easily we can take these things for granted. There is always someone doing worse off than you. Focus on what you have already, not on what you wish you had. You’ll find true joy in that.8) Be Generous in All You Do: Giving generously (not just material things, but time as well) can go farther than you’d even realize. Set some time aside to spend with a friend, volunteer at a homeless shelter, buy a gift for a family member. It will be very much appreciated, and you’ll feel really good about yourself.9) Don’t Stop!: Make sure you are putting forth an effort to maintain this lifestyle. As I said before, happiness is a choice. Make sure you don’t give up and chose the more complacent lifestyle, as you’ll be sacrificing your happiness.10) Be Brave: Push yourself out of your comfort zone and try something new every now and then. You will never know what you enjoy until you’ve tried it. In addition to this, make sure you’re always doing what's best for you, even if it’s not easy!
Most people probably don’t realize this (I didn’t until it was brought to my attention), but in fact, it’s actually proven that once a habit is set, your brain goes into “auto-mode” and carries out the actions almost without putting much of any effort into it; all your brain needs is something to trigger this sequence. This process is called “chunking” and scientists say that the brain does this in order to save time for more important tasks instead of putting so much effort into routine tasks such as brushing your teeth or driving a car, which makes sense. However, no matter how set your habits are, your habits CAN be changed. All it takes is a strategic restructuring of your brain, and you’ll be well on your way. It’s a lot easier to do this than you would think.Here are a few tips to helping to change your habits, big or small:
1. Learn which cues trigger your habits—Habits always have a cue, routine, reward cycle. Your brain gets a cue to perform a certain task, to think a certain thought, or to feel a certain emotion, and it will act on this cue. It is important to find out what it is exactly that triggers this habit. Once you’ve found that out, you can work on changing it. For instance, say you’re trying to eat better. If you are used to going out to a restaurant with a certain friend and you always order a dessert after your meal, maybe you can suggest a different restaurant to break this habit cycle. At the new restaurant, you may not even think to order a dessert. Another option to this problem is to order a salad before your meal, that way once your meal comes you won’t eat as much because you’ll be full from more healthy foods.
2. Make a plan—Write it down. It’s good to keep a visual reminder of why you want to change your habits. Make sure you have good, strong and reasonable motivators, such as family, bettering your mental or physical health. You will also want to devise a plan. Pick a “Start Date” and tell your buddies or family in order to create an accountability system. Plan for obstacles and possible setbacks AND how you will overcome them. This way when you come across something to hold you up, you’ll already have an idea of how to handle it. You also will want to envision yourself once you’ve made these changes; what will be the benefits to your health, how will this put you ahead in life, who will be proud of you, who will you be helping other than yourself. Use these things as motivation to get it done!
3. When trying to change a habit, don’t overwhelm yourself—Focus changing on one thing at a time, that way you can devote more energy to figuring out just what your habits are, what triggers them, and what steps you need to take so you can change these habits. Also, START SMALL. One step at a time. And keep in mind a small step in the right direction is still a step in the right direction, so don’t sell yourself short. For example, if you’re planning to cut back on social media and spend more time with friends and family, a good start would be to turn your phone off for one hour every week. Even more so, once you build a rewards system for this habit (enjoying the quality time spent with family members), you’ll be more inclined to do it and will want to increase the occurrence of this new habit.
4. Keep it up!—Once you have set a new, better habit, great! Just make sure you take the necessary steps to keep doing it, and stay away from those things that will trigger old habits! That’s the last thing you'll want.5. Most importantly (because we’re only human, so you can’t expect to get it right every time) if you fail, figure out where you went wrong and try again!—Don’t give up on yourself after you’ve tried and failed. It’s okay to fail! We all do at one point or another. But use this as an opportunity to see where you went wrong, what you could have done better, and what you will do the next time around. Then go for it! If you have enough motivation to change your habits, then you will. It’s all up to you. After all, who doesn’t want to be a better person?
The above article was written by Janiqua Dunn.